LAUNCH EVENT FOR DAINESE SMART GO - THIS WEEKEND

LAUNCH EVENT FOR DAINESE SMART GO - THIS WEEKEND

Press Release –

Dainese is launching its all-new Smart GO vest this weekend at an exclusive event held at Dainese London.

Bringing airbag safety to the masses, Dainese has created its lightest, simplest, and most affordable airbag to date.

Here is what is planned for this exciting afternoon:

Schedule:

  • 12:30 pm – Doors open

  • 2:00 pm – Stage Session

    • Compère: Toby Moody

    • Welcome Remarks: Angel Sanchez, Dainese CEO

    • Smart GO Presentation: Simone Nieddu, Dainese Head of Marketing

    • Live Demonstrations: Smart GO in action

    • Racer Interviews: Featuring Bradley Ray, 2022 BSB champion, raced in WSB through '23 and '24. For the 2026 BSB championship raced the McAMS Yamaha team. Bradley will be alongside Simone Nieddu for an in depth interview session.

  • 2:45 pm

    • One-to-one interviews (Press Area)

    • Buffet opens

    • Smart GO Technical Deep Dive (Smart GO Area)

  • 4:00 pm – Event closes

Spaces are strictly limited, so arrive early to experience the next leap in rider safety first-hand, meet the team, and see the Smart GO vest in action. We look forward to seeing you there!